Yesterday opened Sol Kerzner’s Atlantis on The Palm in Dubai with a spectacular show. Kerzner International Holdings Limited is an international developer and operator of destination resorts, casinos and luxury hotels.Atlantis, The Palm, is a new hotel build on a palm-shaped artificial island, which consists of 1,539 luxury rooms and a 924 m² bridge suite. It has 1,4 kilometers of beach, 11 million liters in the aquarium with 65,000 fish and marine species and 5,600 m² of meeting and function space.
Kylie Minogue played at the opening yesterday and in the Guardian was reported that she got a ‘£2m cheque to perform at the party.’
Some of the other guests were Lindsay Lohan, Michael Jordan, Janet Jackson, Robert de Niro, Wesley Snipes, Mischa Barton, Charlize Theron, Agyness Deyn, Dame Shirley Bassey, Jade Jagger, Sir Philip Green, Yasmin Le Bon and Lily Allen.
I must say that I was impressed when I first heard of it, but I must also admit that I am not the type of person who would stay for long in such a hotel. I would rather prefer travelling around and seeing more than staying only in a hotel. Of course I would like to see it once from inside and would not say no if someone would invite me there. But room prices start at £300, so not really affordable for a student.
For me Dubai is a place where you can spend lots of money and get lots of luxury. I have not been there yet but this hotel shows what a luxury place it is and how much money is spent there.
In April Saatchi & Saatchi was announced the agency to launch a multi-platform campaign for the Atlantis, following a pitch led by Robert Senior and Kate Stanners.Alone £15m were spent for the opening and the development value is said to be around $1 billion.
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